Revitalising a cult status cookie
Biscoff
Bringing a global rebrand to life with motion that celebrates the craft behind the work.
The Challenge
Working with the team at BrandMe on another project, we helped bring their rebrand of Biscoff to life, showcasing the work in the best possible way. A big part of the rebrand was communicating Biscoff's uplifting and approachable personality. As this was a global rebrand, the team wanted to highlight the full breadth of the work - not just the logo, but the full system behind it: brand guidelines, packaging and wider visual identity.
The goal was to showcase this substantial body of work in a way that was eye-catching and quick to digest, letting viewers grasp the scale and care behind the project at a glance.
The Approach
Our focus was on reflecting the brand's personality through motion and doing justice to the depth of work the BrandMe team had put into the rebrand. We paid particular attention to the bespoke typeface created for Biscoff, pulling out its distinct details through animation, right down to the angle of the dot (19.32 degrees) - a subtle nod to the year the original biscuit was created. By bringing these small, considered touches into motion alongside the wider identity, we were able to add a genuine sense of personality and warmth to every moment of the film.
