How we work?
We are invested in the success of every project that comes through OK Social. Your goal is our priority, and we take the utmost care to ensure we understand your needs and deliverables. We work directly with brands, channels and agencies to produce and deliver creative content for social media, apps, games and broadcast. We communicate thoroughly with your team throughout each step of the process to ensure we can illuminate your story, enhance your brief, and amplify your message..
Our Process and workflow.
Over the years, working in the industry, we have found that the best way to produce amazing work is to follow this simple straightforward process… We have found that by working in this way we can be efficient at delivering amazing work on time and on budget. We believe that communication plays a key role in delivering a smooth and successful project. Therefore, throughout this process our team will be sure to keep you in-the-know, every step of the way.
Outline & Brief.
The best kinds of briefs often include the following: A quick overview, with the background and objectives of the campaign, a short brand statement, key challenges the campaign aims to resolve, the target audience for the campaign, the main competitors, the primary message describing your brand’s values and marketing positioning and lastly, the communication channels where the campaign will run.
Script & Style.
This is where the outline of the events in animation are created, including dialogue, suggested sound effects, and music. It’s a crucial element in creating a killer explainer video, animation or brand video. Along with the script, a visual style is created based on the brand guidelines. This will include character design, ‘eye candy’, illustrations, text, background colours and icons. We are basically creating a high-level framework for the animation.
Design & Storyboarding.
This is the part is where a visual representation of the script is presented. It’s a document that shows the look and feel and narrative flow of the video, scene by scene. The storyboard is like a map, guiding you through to the finish line of the animation.
Animation & Production.
After the approval of the script and storyboard, we move on to putting words into action, and the designs into motion. This phase involves building the necessary images and elements which go with the message. It requires great attention to detail and each step ensures the visuals created in the production stage, reflect the original concept.
Audio Mix & Delivery.
Whether it be upbeat, a soulful melody, or additional sound effects. Once the animation is approved, this stage gives the video its final polish. The complete process of creating and editing the sound mix, background music, and sound effects are done during this production phase. After completion of the synchronised animation, we send it to you for feedback and any final revisions are made.
What makes us different?
We saw the potential to create a company that produces spectacular, thumb- stopping animations and motion graphics that are visually engaging and appeal to you audience. We had the ambition to build a distinctive creative production studio, one which not only satisfies the needs of our clients, but that also speaks to your audience. The work we craft will truly engage consumers which encourages action.
We help bring your ideas to life using engaging animations created by our enthusiastic team at OK Social. We offer a wide range of services within the wonderful world of animation. Then we collaborate with your team to help illuminate your story, enhance your brief, and amplify your message. Here are some of the core services that we have to offer…