Florence By Mills Coffee
Florence
Cracking open a new look for Florence by Mills.
The brief
Working alongside the team at COLLAB, we helped create a series of social posts for Millie Bobby Brown's iced coffee brand to launch four new flavours: mocha, caramel, vanilla and original. We were tasked with creating eye-catching visuals to promote the launch, built to work across both social media and in-store screens at Walmart.
As a fairly new brand, Florence by Mills came with a limited set of existing assets. Our first task was to develop a look and feel that stayed true to the current brand while giving us the flexibility to create something genuinely engaging, rather than something constrained by what already existed.
Our Approach
We developed two distinct creative routes. The first leaned into bold, hyper-realistic renders built to showcase each flavour profile. The second was a typographic route, pairing kinetic type with 3D visuals to bring a different kind of energy to the launch. Across both, we conceptualised and tested a range of ideas, exploring how each could best bring the brand to life before landing on a direction.
The Craft
The team's priority was spotlighting the bold flavours unique to each can, so we put development time into how the cans and their 3D flavour elements looked and moved. Elements like condensation on the can surfaces helped us create renders that felt refreshing and hyperrealistic, rather than static product shots.
For the 3D route, this meant building visual renders of each can and finding the right way to represent all four flavours. For mocha, we iterated on how chocolate could break and shatter, right down to how individual flakes looked and moved. For caramel, we focused on getting the viscosity right, so it flowed naturally within the composition. This stage gave us the most creative freedom, and we used it to explore how to bring the concept to life in the strongest way possible.
“Thanks, OK Social, for all your work! You always blow it out of the water - and thanks for being so flexible throughout the whole event. Safe to say we make a good team.”
