Unveiling the Mustang Mach-E
Ford
Services
:
Concept
/
Art Direction
/
Motion
/
Audio
The Brief
We were lucky enough to work with GTB and Makerhouse on a fast-paced creative edit for Ford's new all-electric Mustang, the Mach-E, built for a video billboard. We had some fantastic footage to work with, and set out to combine bold typography, motion graphics and animation to create an electrifying edit that embodied the power and excitement of the Mach-E.
The Approach
Using "augmented typography," we added hi-res photography of the Mach-E into every frame of lettering, giving the film a staccato pulse that ran throughout. Paired with a bold colour palette and a fresh approach to motion typography, this let us create energising content with a truly unique look.
Let's work together
Let’s work together
