Revitalising a cult status cookie

Working on another project with our friends at BrandMe to bring their work with Biscoff and showcase the rebrand in the best possible way. A big part of the rebrand was to communicate the brand’s joyous, uplifting and approachable personality. This is where we were able to help bring the brand to life and add the touch of personality through the moment. 

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For us, a big focus was on making sure we reflected the personality of the brand and all the work the team did for the re-brand. We also wanted to focus on the bespoke typeface that was created, pulling out the distinct details in animation, like angle of the dot (19.32°) that pays homage to the year the original biscuit was created. 

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As this was a global rebrand the team wanted to highlight the breath of the work, not only showcasing the logo but the all of the work that when into it such as the brand guidelines, packaging and visual identity.  The goal for this project was to showcase the work in a eye catching way that quickly lets you see all of the immense work that goes into creating a project like this.