Florence By Mills Coffee
Florence
Social Content
Working alongside the team at COLLAB, we helped create a series of social posts for Millie Bobby Brown’s new iced coffee brand, “Florence by Mills”. We were tasked with creating eye-catching visuals that would stand out on social media to help promote the launch of the four new flavours. They would also be featured on the in-store screens in Walmart.
We developed two routes, One focusing on the bold flavours using eye-catching visuals and hyper-realistic renders. The other was a more typographic base route where we leveraged kinetic typography paired with 3D visuals. During the initial stages of the project, we conceptualised and developed different ideas and visuals, exploring how we could best bring the brand to life.
The team wanted to focus on the bold flavours that were unique to each can. As part of the process, we did extensive development of the movement of both the cans and the 3D flavour elements. We experimented with using condensation and the reflectiveness of the cans, helping to create hyperrealistic, refreshing renders.
Deliverables:
X10 Social assets
Services Provided:
Concept, Art Direction, Design, Style frames, Storyboard, Animatics, Animation, 3D
