London’s Piccadilly Circus has played host to the iconic Coca‑Cola sign since 1955. This year was no different. To do something special for Christmas we worked with our friends at Recipe to create this unique animation for Coca-Cola.
Situated in the heart of London’s West End, the world-famous Piccadilly Lights are made up of a single 783.5m2 screen with a resolution 1.4x greater than 4K – making it the largest advertising display in Europe.
Running on London’s famous Piccadilly Lights, we wanted to leverage the huge screens and the impact they have. Making the most of the full screen takeover, we leveraged the transition element of the screens themselves with bold and impactful 2D animation.