Inform and engage with an explainer animation.
The UCI team, needed help to add clarity around the impact and procedure of a concussion caused by a cycling accident. It was essential we clearly outlined the steps to take when dealing with a cyclist who may have a concussion. As it's not always clear, specific measures are in place to ensure the rider's safety.
An engaging animation that showcased the steps to take during the event of a cycling accident. Informing various staff and cyclists about the risks of concussion and how to spot them. This would result in a more educated team with a better understanding of the safety procedure.