Educational Explainer Animation.
The objective of this animation is to help inform, persuade, and engage the target audience about the key benefits of using their service over their competitors. This feature enables patients to manage medicine for friends, family or someone else they care for. Adopting the distinct animation and illustration style that has become well recognised to ensure consistency and alignment with the LloydsDirect brand.
The audience is varied across age and gender, as it’s focused on talking to carers, grandparents, children and parents. It was important to emphasise the simplicity of the registration process and encourage viewers to embrace the "Next of Kin" feature. To ensure maximum coverage, this will be showcased on the LloydsDirect website and social channels. With existing patients being able to watch in app, and across emails.