How Do You Create an Impactful 2D Animation Video?
Here are the 5 steps of the animation process, starting at the foundation and moving through to the final finishing touches.
Step 1: Outline & Brief
The best kinds of briefs often include the following: A quick overview of the background and objectives of the campaign, a short brand statement, key challenges that the campaign aims to resolve, their target audience for the campaign, their main competitors, the primary message describing the brand’s values and marketing positioning and lastly the communication channels on which the campaign will run.
Step 2: Script & Style
This is where the outline of all the events taking place in animation are created, including dialogue, sound effects and music score. It is a crucial element in creating a killer explainer video. Along with the script, a visual style is created based on the client’s brand guidelines. This will include character design, eye candy illustrations, text, background colour and icons. We are basically creating a framework for the animation.
Step 3: Storyboarding & Prep
Now, this part is where a visual representation of the script is presented. It’s a document that shows the narrative flow of the video, scene by scene. The storyboard is like a map, guiding you through to the finish line of the animation.
Step 4: Animation & Production
After the approval of the script and storyboard, we move on to putting words into action. This phase involves building the necessary images to go with the message. It requires great attention to detail and each step ensures the visuals are created in the production stage reflect the original concept.
Step 5: Audio Mix & Delivery
Life is added to the story with the use of music we use sites like premium beat that offer great audio. Whether it be upbeat, a soulful melody, or additional sound effects. This stage gives the video its final look. The complete process of creating and editing the sound mixing, background music, and graphics are done during the production phase. After finalisation of the video, we send it to you for feedback and any necessary revisions are made.
Now that you’ve fulfilled the above instructions, the last step will be to sit back, relax and bask in the beauty that is your final product! And of course, there’s always the added bonus of your happy clients. You can see some of our favourite animation projects here.