The 5 Steps of Animation Production

Are you looking to boost your conversion rates, perhaps you want to stand out from your competitors or maybe you’re looking to engage more with your clients? If this is your situation then look no further because below is the only article you’ll need to guide you.

Written by Jack Last
Key steps of animation

How Do You Create an Impactful 2D Animation Video?

Here are the 5 steps to creating impactful 2D Animation video, starting at the foundation and moving through to the final finishing touches. 

Animation breif

Step 1: Outline & Brief 

The best kinds of briefs often include the following: A quick overview of the background and objectives of the campaign, a short brand statement, key challenges that the campaign aims to resolve, their target audience for the campaign, their main competitors, the primary message describing the brand’s values and marketing positioning and lastly the communication channels on which the campaign will run.

Animation script

Step 2: Script & Style 

This is where the outline of all the events taking place in animation are created, including dialogue, sound effects and music score. It is a crucial element in creating a killer explainer video. Along with the script, a visual style is created based on the client’s brand guidelines. This will include character design, eye candy illustrations, text, background colour and icons. We are basically creating a framework for the animation.

Creating a storyboard

Step 3: Storyboarding & Prep 

Now, this part is where a visual representation of the script is presented. It’s a document that shows the narrative flow of the video, scene by scene. The storyboard is like a map, guiding you through to the finish line of the animation.

Animation process

Step 4: Animation & Production

After the approval of the script and storyboard, we move on to putting words into action. This phase involves building the necessary images to go with the message. It requires great attention to detail and each step ensures the visuals are created in the production stage reflect the original concept.

Audio mix

Step 5: Audio Mix & Delivery 

Life is added to the story with the use of music we use sites like premium beat that offer great audio. Whether it be upbeat, a soulful melody, or additional sound effects. This stage gives the video its final look. The complete process of creating and editing the sound mixing, background music, and graphics are done during the production phase. After finalisation of the video, we send it to you for feedback and any necessary revisions are made. 

Now that you’ve fulfilled the above instructions, the last step will be to sit back, relax and bask in the beauty that is your final product! And of course, there’s always the added bonus of your happy clients. You can see some of our favourite animation projects here.

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I’m Jack, the Motion Director here at OK Social. I’ve been working in the world of motion design and animation for nearly 10 years. I had the pleasure of working with leading agencies and brands around the world, such as Samsung, Ford, Shell, Deliveroo, and Starbucks, to name a few.

From a young age, I’ve always been interested in animation, from making stop-motion films in my room as a kid to learning animation on my first computer. It started as a passion and still is to this day. Part of what I do now is more than just animation. I help craft the narratives of the stories we tell to ensure they make an impact to the audience and remain worthy of their attention.

So how do I do that? It starts with asking the right questions, leading to solving the right problems. First, diagnose what the problem is. Then, we can start to see if we can help. I believe that communication plays a key role in delivering a smooth and successful project. Looking into the future, I’m excited to expand my knowledge into creating more engaging stories that make a difference.