How to promote a new product with Animation

If you are looking to promote your brand or product and struggling to come up with some creative/inventive ways to do this, then look no further than this article right here.

Written by Jack Last

What are the best ways to promote my product?

Use Your Landing Page

Having an animated video on your landing page is a great way to promote your brand. A recent study brought to light that an explainer video could increase your customer conversion rate by 80%!? You’re actually making life for your customers easier this way by showing them what your brand is all about through an aesthetically pleasing and professional video before they scroll any further.

Email Marketing and Your Video

If you want to boost your audience engagement sky-high, then the combination of video and email marketing is the way to go. According to Neil Patel, you can drive your email open rate by almost 20%, your click-through rates by 65%, and reduce unsubscribers by 26% by simply adding the word “video” to any subject line. On top of that, if you add a visually engaging thumbnail and CTA to the video, you are able to increase your number of views even MORE!

Running a Video and Ad Campaign

Advertising has certainly not lost its power and effectiveness as some say it is still actionable. By including an animated explainer video in your advertising campaign, you can bring excellent results to the business. Animated advertising brings freshness, novelty and a lot of fun to your target audience – it is the breeze of modern online advertising. When you invest in paid advertising on Facebook or Twitter you not only spend money but rather earn it. Animated video ads create a high return on investment rates, it grows brand awareness and converts sales a lot better than any other content type.

Your Video Thumbnail 

Your videos thumbnail is just as crucial as the video itself as this is one of the first factors that affect viewers decisions to play the video or not. So, if you’re trying to increase the number of video views, creating an engaging thumbnail is essential. Having a fun animated character and smiling people as your thumbnail often perform the best.

Top of Your Twitter/Facebook Feed

Pinning your animated video to the top of your Twitter or Facebook feeds is one of the most effective product marketing strategies. Therefore, when entering your brand’s social media profile, the animated product explainer video will be the first thing users see. The number of views can sometimes multiply over 10 times when using this strategy.

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Share Your Video in Online Communities

Different online communities are saturating the modern web. These are places where you can share your videos to drive traffic and create a social buzz around your brand. You should investigate where exactly your target audience is amongst communities like LinkedIn, Facebook, forums, Twitter chats and even Reddit communities. These will be the most effective and best places to post your videos.

Play Your Video at an Event

The last but not one to be forgotten marketing tip is to play your animated video at an event. Whether it’s a conference, stand-up, meeting, or exhibition, you should creatively showcase your product to the audience using your animated video.

That’s It.

If you found this article useful, which I’m sure you did, don’t forget to share it with your friends on social media! This was just a brief guide on how to promote a new product or service using animation.

Perhaps you’re looking to chat about animation or video marketing topics? Don’t be afraid to drop us a line and our friendly team will be happy to discuss.

We’d love to talk about your new project.
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I’m Jack, the Motion Director here at OK Social. I’ve been working in the world of motion design and animation for nearly 10 years. I had the pleasure of working with leading agencies and brands around the world, such as Samsung, Ford, Shell, Deliveroo, and Starbucks, to name a few.

From a young age, I’ve always been interested in animation, from making stop-motion films in my room as a kid to learning animation on my first computer. It started as a passion and still is to this day. Part of what I do now is more than just animation. I help craft the narratives of the stories we tell to ensure they make an impact to the audience and remain worthy of their attention.

So how do I do that? It starts with asking the right questions, leading to solving the right problems. First, diagnose what the problem is. Then, we can start to see if we can help. I believe that communication plays a key role in delivering a smooth and successful project. Looking into the future, I’m excited to expand my knowledge into creating more engaging stories that make a difference.