The top 10 motion graphic trends are all set to redefine the animation scenario. Like everything, motion graphics are changing rapidly and vigorously. These action-packed trends range from AI integration to hyperrealism.

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Artistic expression is an ever-evolving phenomenon, captivating the audience for decades. As the competition increases for brands, art is no longer just a creative statement. With the increase of augmented reality and other innovations, it was a natural thing to shift towards AI, holographics, and indulge in short-form animation.

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Realistically, motion design is everywhere. The digital world is changing, and so are we. Ok Social, a 2D animation company in London, delivers eye-catching content that brings stories to life. Our determination to constantly create the best of our works is due to our love for creativity and nuances.

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In this blog, we shall discuss all the trends that revolutionise the workings of a motion design studio.

Top 10 Motion Graphic Trends: 2025 Welcomes the Future

A changing trend is a defining moment. Let's discuss what new trends now shape our motion graphics and animation industry.

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1. 2D Animation: Rotoscoping

• Hyperrealism has become a very mainstream trend for motion design studios.
• We utilise rotoscoping animation to break the constraints of traditional animation and create incredibly lifelike animations.
• This trend essentially mixes the depth of 3D with the expressions of 2D, or 2D mimics the depths of 3D, creating a beautiful hybridisation.
• Check out the OK Social website to learn about how our experts flawlessly carry out 2D animation.

2. AI: The Future

• Artificial intelligence has rapidly increased the workflow speed and has opened up new possibilities of personalisation and involvement. AI integration has made animation very consumer-specific.
• AI is set to play a more significant role in real-time animation, facial tracking, and even motion capture for social media and brand storytelling.

3. Kinetic Typography

• At Ok Social, we value typography a lot. This is one of the most significant skills of a good motion design agency. 2025 has introduced kinetic typography that has evolved with AI-driven generative design.
• Due to the lower capacity of attention retention in the new generation, words as motion graphics are an all-time high.

4. Logo Animation

• We believe that logo animation is one of the most efficient ways to have consistency within your content.
• Multiple animation studios in London use animated logos to increase a brand’s recognition and connection with the audience.

5. Augmented Reality and Virtual Reality

• AR-driven motion graphics have surged at an electrifying rate. Brands have started integrating AR graphics in their apps and social media personas to make marketing a physically engaging experience.
• A lot of media have started adapting VR, especially the gaming industry. This trend leverages 360-degree visuals and interactive elements to create fully immersive environments.

6. Vintage Revival

• This is a nostalgia trend, using grain textures in motion graphics that give a sense of warmth. This incorporated bright neon colours with retro aesthetics.
• This makes work seem more handmade.

7. Minimalist and Abstract

• There has been a growing demand to reduce visual clutter. Despite the increase of bold and vibrant animations, minimalism in motion graphics focuses on limited colours, abstract graphics, and a subtlety to the art.

8. Character Design and AI

• Character design has become more advanced with the integration of artificial intelligence.
• Creation of more realistic characters with much ease is now possible with multiple AI tools available.
• We offer a range of character design services, including character development, face and speech animation, and many more.

9. Digital surrealism

• The digital landscape has now introduced the concepts of surrealism to it.
• Motion graphic studios incorporate a dream-like sequence and abstract art to its animation that give a more complex layer to our motion graphics.

10. Liquid Motion and Morphing

• This trend has been widely used in brand storytelling or by explainer video companies like us.
• These are all about fluidity and transformation, using smooth and flowing animation. This is inspired by natural elements like water to create a seamless flow of animation.

Conclusion

Animation in 2025 is set to become more diverse and evolve with an electrifying pace. These top 10 motion graphic trends tell us where our motion graphic agencies are changing and rapidly growing. Trends like the integration of AI, hyperrealism, liquid motion, character designing, and many others are pushing the boundaries of traditional animation every second.

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In 2025, you can see many other trends as well, like eco-inspired designs, holographics, etc.

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At OK Social, we specialise in animated video production and are proud of ourselves as one of the best animation studios in London. Our passion for creativity and love of motion make us stand out. We craft high-quality content that delivers excellent results.

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Are you looking for someone who elevates your animation experience and is updated with all the latest trends? Then, hurry and contact us now!

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FAQs

Are these trends suitable for beginners?

Graphic design requires a much nuanced skillset, but everyone is a beginner at everything at one point. Trends like the grain effect and typography are good for building your skills. Start with small projects and gradually widen your horizons.

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How are these relevant to explainer videos?

Explainer videos are changing with new trends like AI and immersive experiences. Businesses and brands have started investing in animated video production.

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How do I choose the right motion graphics agency?

Opt for someone with both 2D and 3D knowledge and a concrete portfolio. Always go for experienced people after thorough research.

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Disclaimer: The information provided in this content is just for educational purposes and is written by a professional writer. Consult us to know more about the latest motion graphics trends.

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