We were lucky enough to work with GTB & Makerhouse, on a fast-paced creative edit for Ford's new all-electric Mustang, the Mach-E. For this video billboard, we had some fantastic footage to work with, combining bold typography, motion graphics and animation, we were able to create an electrifying edit that embodied the power and excitement Mach-E.
Using ‘augmented typography’, we added different hi-res photography of the Mach-E into each and every frame of lettering - giving it a staccato pulse that ran throughout the entire film.
With the use of a bold colour palette and fresh approach to motion typography, we were able to create energising content which had a truly unique look. Finished with an awesome music track and subtle electric spot FX, it really hits home that this car is electric and untamed.
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