Social Edit.
We were lucky enough to work with GTB & Makerhouse, on a fast-paced creative edit for Ford's new all-electric Mustang, the Mach-E. For this video billboard, we had some fantastic footage to work with, combining bold typography, motion-tracked graphics and animation, we were able to create an electrifying edit that embodied the power and excitement Mach-E.
Using ‘augmented typography’, we added different hi-res photography of the Mach-E into each and every frame of lettering - giving it a staccato pulse that ran throughout the entire film.
With the use of a bold colour palette and fresh approach to motion typography, we were able to create energising content which had a truly unique look. Finished with an awesome music track and subtle electric spot FX, it really hits home that this car is electric and untamed.
