Hand-curated cinema that attract attention

MUBI are all about hand-curated cinema – so let’s make a handcrafted campaign using eye-catching visuals and animation. Paying homage to some of the best moments in cinematic history - making each one uniquely our own. 
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On average, people spend 4.9 days a year searching for something to watch. That means infinity scrolling until you eventually “settle” and the ever present danger you’ll get 20 minutes in and realise you’ve settled for a dud. People are starting to work out that ‘more’ doesn’t always mean ‘better’. We want to get film lovers to put their faith in MUBI and its curators. It’s up to you to usher them home.