Working with branding agency Robot Food, we were commissioned to bring these fresh new design elements (for beer brand Vocation Brewery) to life, using motion design, 3D animation and kinetic typography.
Our brief was to show off the new brand designs in the most exciting way possible. Utilising their striking new logo designs, colour palette and creative illustrations to really help bring the brand to life.
With each individual beer design having its own unique illustration style we really wanted to present the whole variety of vibrant designs in a bold new way, embracing the different tones and attitudes that came with each one. We wanted to create something truly special to visually demonstrate this eye-catching and unique brand.
We also want to highlight the breadth and depth of the rebrand, from the beer cans themselves (animated in 3D) to the social content, posters, adverts, products and clothing. Revealing all of these brand components in a visually dramatic brand film, really helped demonstrate the versatility of the logo and illustrations.