Did you know that e-commerce sales are predicted to hit $7.4 trillion by 2025? In fact, the world’s e-commerce sales are growing at a phenomenal pace. In 2021, retail e-commerce sales were at around $4.9 trillion across the world. But, over just four years, this number is set to grow by a whopping 50%, to reach the $7.4 trillion mark by 2025.
As you can see, in recent years, e-commerce has been absolutely booming. But, as e-commerce solutions are being deployed by more and more businesses across the world, that’s not to say that some less-tech-savvy customers aren’t being left behind.
In fact, for many businesses, understanding the value of e-commerce technologies is a total minefield. Not only can the benefits seem abstract and far reaching, but the fundamentals of what the technologies offer and how they can be implemented couldn’t be further from their comfort zone. That’s why it’s such a no-brainier for e-commerce brands to invest in e-commerce animation explainer videos. E-commerce animation explainer videos are a superb solution for e-commerce brands that are marketing and communicating themselves and their product.
Not only do these videos ensure that the product’s USP and how it works are communicated with clarity, but they also give brands the edge needed to stand out in a crowded market. To help you see the unique benefits that e-commerce animation explainer videos unlock, keep reading.
To inspire the creation of your e-commerce animation explainer videos, we’ve shared two of our favourite industry animation examples.
American Express is known for its stylish and extremely effective use of animation. Its videos are firmly on brand - featuring its trademark shade of blue throughout - and achieve an exceptionally clear level of communication, even when covering the most complex e-commerce topics. For instance, in this episode, the animation covers the topic of ‘Mastering Your Cash Conversion Cycle’.
In this pioneering example of e-commerce animation explainer videos, AMEX has created a mini series of business class videos. These are designed to help businesses understand all the benefits of choosing AMEX, and to unlock these perks in full. Not only does this significantly improve customer satisfaction and customer experience, but it also bolsters AMEX’s brand image, as a conscientious, thoughtful and supportive brand. Win-win.
Shopify is one of the world’s most popular e-commerce platforms, being used by millions of people and companies across the world. In this animation explainer video - covering the topic of how to increase workflow automation - Shopify explains this common business FAQ clearly and insightfully. Its sleek style achieves a harmonious balance between the audio and the visual, with each one elegantly supporting the other.
OK Social is a animated explainer video company, specializing in bold, dynamic and engaging explainer videos. Our team consists of highly skilled specialists, spanning all elements of video animation. These include everything from scriptwriters to concept artists, and voice-over artists to illustration and animation pros. With all these skills at your disposal, you can be certain that your new e-commerce animation explainer videos will be a huge hit.
We are renowned for the creativity of our approach, and the way that we work with our clients on a close one-to-one basis, to ensure that the end result perfectly represents the brand and its USPs. It’s why we’ve been chosen by some of the biggest brands out there, including the likes of the BBC, Ford and Coca-Cola, no less. So, to start creating e-commerce animation explainer videos that hit all the high notes, speak to a member of our team today, or check out our full range of services.