For some industries, it’s hard to sell your stories with words alone. While finance companies can sell their service with a few succinct sentences, for others, that medium would be less than convincing. Without a doubt, video is the best way to convey the excitement of the game, the tension of those final minutes, and the fierce loyalty of your team. This is precisely why sports brands - spanning almost every sport, throughout the world - use animation to sell their services.
Sports animation services are characteristically bold, fun-filled and dynamic, emulating the joy and unrivalled entertainment that makes the game itself so popular. Across the sports industry, video techniques like 2D animation, motion graphics and explainer videos are used across their marketing channels. These mediums are designed to breathe life into marketing platforms. They make the content entertaining, fill it with personality, and create a consistent brand voice across all channels - even when the game isn’t on.
When creating our sport animation videos, we begin by working with you to determine the main messages that you want your animation to convey. Then, we’ll help you to devise a concept for the video, and create a basic script outline for the voice-over.
From there, we will use your base to craft a compelling script, which is succinct and firmly on-brand. Once the script is finalised, the next step is to firm up the visuals. We’ll use your brand guidelines to develop the aesthetic of your video, while keeping the video dynamic and full of creativity.
Once complete, we will begin storyboarding, in order to help us visualise the key scenes before animating.
Then, when all of these elements are together, we will animate each scene with precision and artistry, add the music and sound effects, and create the feel, atmosphere and style that you envisioned. And that’s it - your finished sport animation will be ready to share with your fans.
OK Social is a professional motion design studio, specialising in creating sleek animated content. We’ve worked with some of the world’s biggest brands - including the likes of Ford, the BBC and Deliveroo - to deliver bold, entertaining and trendy content, which is full of fun.
We are renowned for driving high engagement levels, hitting our client’s targeted KPIs, while creating content which is both dynamic and firmly on-brand. Our content enhances marketing campaigns, expands your audience and boosts your brand awareness.
For sports brands, our company’s trademark creativity provides the perfect partnership, to ensure your next marketing drive knocks it out of the park.
So, to find out more about our specialist sports animation services, don’t hesitate to get in touch.