"Everyone at KFC is different. Unique. It's what makes us special. Our people, The Originals."
Working with the team at ThirtyThree to create an engaging brand film that would sit on the big screen at the KFC event. By using a range of media from stills, footage and animated text. We wanted to create an eye-catching and impactful film that intrigued the viewers.
The music for this film had a significant impact, as that is what would determine the pace and tempo of the film. It needed to have a fast pace with lots of energy. That was also the same for the animation. We use hard cuts, snappy transitions and energetic kinetic type to help reinforce this.