Medical Animations

Medical animations for education

2D Medical Animation Services 

In industries that provide a complex service, animation videos are an absolutely invaluable aid. And, the medical field is a prime example of how animation videos can keep everyone - from staff to patients - informed, comfortable and happy with your service. Medical animation is, as its name suggests, a specialist type of animated content that's precisely designed for the medical sector.

These videos span a huge variety of styles, content topics and target audiences, depending on the exact needs of the medical provider. The aim of these videos is to create a clear and succinct explanation of a complicated topic. And so, as you can imagine, this improved communication is particularly valuable in healthcare -not only in supporting patients and helping them to feel informed and comfortable, but also in training staff, and keeping site visitors complicit with the latest regulations.

For instance, the topics that 2D medical animation videos commonly cover include:

  • An explanation for site visitors - outlining what they should do upon arrival
  • Health and safety guides for visitors’ time with you
  • Useful information for patient waiting rooms - such as, healthy eating guides
  • Supporting key messages from your staff - such as, a guide to taking antibiotics
  • On-site safety messages - this was commonly used to support COVID-19 safety efforts
  • Supporting older patients, and helping them to use new technologies - such as, a guide to making online bookings
  • Responding to seasonal developments - creating a guide to flu prevention in winter, and hay fever signs during the summer, for example
  • Updates about specific viruses or illnesses that are spreading - to inform the public, and help them deploy preventative measures
  • Directing patients to other resources - such as, charities, support groups or online resources

The importance of animation across the medical industry

Now, while you could use written text with stationary illustrations to convey these messages, here’s why 2D animated videos are well worth the investment. Firstly, did you know that 96% of people have watched an explainer video, in order to learn more about a product or a service? As you can see from this monumental stat, explainer videos naturally garner attention and draw audiences in. Thanks to their bright colours, bold designs and personable characters, they easily stand out (even in a busy environment) and are highly watchable.

Secondly, studies have shown that video content improves viewer retention of your key messages. Recent research has revealed that viewers remember 95% of a message when it is delivered by video. But, when the message is delivered by text alone, this figure plummets to just 10%.

As you can see, explainer videos are a hugely powerful tool, particularly when you’re explaining important topics to patients or delivering staff training sessions. It is also important to note that medical animation videos are not short films - they are clear and to the point. These videos are made to be understood by as many people as possible, and deliver the key messages simply and articulately.

At OK Social, we offer a wide variety of sleek, professional animation services. These can be tailored to suit you and the exact needs of your company. Our animation services include motion graphics, 2D animation, explainer videos, social media posts and website content.


Our approach to 2D medical animation

At OK Social, we work with each brand on a close one-to-one basis, to devise a targeted piece of content that fulfills all of their specific requirements. 

We know that, to achieve the best results, each piece of content needs to be as unique as the brands themselves. This goes beyond creating recognisable characters and entertaining storylines, to precisely engineering the content to match the brand’s tone of voice, and the exact target audience. 

When working with brands to create medical animation videos, our approach includes: 

  • Understanding our clients’ requirements - we start by meeting the clients, and gaining a firm understanding of their KPIs for the animated medical videos. This includes the target audience, intended use case and plans for publishing, plus brand guidelines and tone of voice. 
  • Conducting research and developing a script - the most common requirement for these videos is that they successfully enhance healthcare education, be it for internal training or patient education. So, to ensure these videos are as informative and valuable as possible, we do extensive research, to develop a comprehensive yet precise educational script. 
  • Storyboarding and designs - throughout the creative process, we guide the client through the key stages of animation, keeping them constantly informed and involved. So, once the script has been finalised, we start creating the storyboards, and making the vision for character and setting designs a reality. 
  • Animation production - the beauty of animation is the wide range of types of animation for healthcare that are available for organisations to choose from. During the production phase, we will work with the client to identify the most effective animation type for their specific video. Then, we will give the story and its characters life, through a sleek and entertaining animation style. 
  • Sound and voiceover - the final step in the creation process, we add sound effects and a voiceover to bring all of the other elements together. While the sound effects ensure a professional and entertaining finish, the voiceover keeps the content engaging, informative and crystal clear. 
  • Feedback, revisions and delivery - throughout the process, we give the brand multiple opportunities for feedback. This ensures the content is in complete alignment with their goals and vision. Finally, once the cycles of feedback and revisions are complete, we deliver the animation in their chosen format, ready to share with their audiences. 

At the same time, this clarity is achieved alongside an exceptionally high level of engagement. Animation is a brilliantly engaging format and - by utilising the multimedia specialisms of a professional animation agency - you can ensure the maximum number of people actually stop and watch these videos, in full. What’s more, an animation agency will work with you on a one-to-one basis, to create a completely bespoke and firmly on-brand video.

As a result, 2D medical animation videos help to boost brand reputation, by creating the impression of a pioneering, forward-thinking, modern and innovative company. Alongside this, the investment that you are making in communication will significantly improve your customer experience.

As a result of these impressive benefits, medical animation videos are widely used by:

  • GPs
  • Hospitals
  • Pharmacies
  • Drugs manufacturers
  • Product manufacturers (such as manufacturers of medical supplies or face masks)
  • Dentists
  • Opticians
  • Dentists
  • Chiropodists
  • Physiotherapists

Why work with a 2D animation specialist like OK Social?

If you would like to create 2D medical animation to the same standard as these industry leaders, or to find out more about the value that medical animation can bring to your organisation, the OK Social team is on hand to help.

At OK Social, we have worked with numerous medical brands, spanning a wide range of services, sizes and specialisms. 

In fact, we are the trusted medical animation videos specialist of some of the largest healthcare brands in the entire UK. These include the likes of Lloyds Pharmacy and the NHS

We are renowned for our combination of a bold, creative approach, with complete flexibility and close collaboration. The result? Completely bespoke animated medical videos, which tick all the boxes.   

So, if you have any further questions about the advantages of 2D medical animation videos, or to enlist our talented team to support your upcoming project, don’t hesitate to get in touch

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