Bringing Pharma Innovations to Life with Animation.

Pharmaceutical animation video services

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As is true for any industry, when you enlist a specialist animation agency for your brand, an animator will work with you to create a completely bespoke animation. This video will be geared to fulfil all your KPIs for the content, and deliver the key message to your targeted audience in a clear, concise, memorable and engaging way. 

For pharmaceutical companies, creating video-based content (whether it’s for marketing purposes, customer communication, product tutorials or user guides) is inherently more complex. 

This is because the products and services of pharmaceutical companies are more challenging for customers to fully understand (especially if they don’t have a medical background). But, the very nature of their services means that ensuring patient understanding is also far more critical than it is for other companies (who aren’t providing products or services in a healthcare context). 

This is precisely where animation stands to offer invaluable advantages. Animation’s benefits are all down to the fact that animation is completely customisable, and that pharmaceutical animation video services are delivered by trained specialists. 

When pharmaceutical brands enlist an animator, they will then work with the brand on a close one-to-one basis. Together, they will develop a carefully crafted script, coupled with illustrated characters and settings, storytelling and audio - all of which unite to maximise audience engagement and understanding.

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The benefits that animation unlocks for pharmaceutical brands include:  
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• Entertaining and memorable visuals
• Clear and precise communication 
• Greater audience engagement 
• Maximised audience understanding 
• Tailored messaging, ensuring all nuances of the topic are covered in a clear way 
• Brand differentiation and strengthened brand identity 
• Improved brand recognition and brand recall 
• The ability to feature your new animation across all your brand’s digital channels

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What’s more, the perks of pharmaceutical animation videos don’t end there - these videos also offer an impressive range of benefits for the viewers themselves. 
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The benefits that animation provide for pharmaceutical consumers include: 
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• Creating engaging, entertaining and memorable content 
• Providing a detailed, step-by-step explanation 
• Furthering understanding with clear demonstrations, and visual representations of complex medical concepts 
• Keeping medical explanations as clear and easy to follow as possible 
• Ensuring these explanatory videos are accessible for all viewers 
• Potentially including other useful interactive features (depending on the specific video)  

Our approach to pharmaceutical animation

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At OK Social, we are a pharmaceutical animation studio, renowned for our tailored approach. We are committed to working with each brand on a close one-to-one basis, as we know that this is the best way to create precise, impactful content, which delivers on all their requirements. 

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After all, successful animations are about far more than developing creative visuals. Every single piece of content needs to be as unique as a brand itself - a quality which needs to be reflected in the animation’s characters, storylines, tone of voice, script and audio. 

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So, when we work with a new client, our approach to pharmaceutical animation videos involves: 

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• Identifying and understanding requirements - the process begins with meeting the clients. During this kick-off discussion, we ensure we fully understand the brand’s KPIs for the video, and what they need it to achieve. This includes determining their video’s use case, target audience and publish plans, alongside their brand identity and guidelines. 
• Researching and writing - then, we will research the topic in depth, whilst working closely with the brand to ensure our team is communicating the topic clearly, and including all its nuances. This is key to achieving complete accuracy, and creating animations that are as informative and useful as possible. Then, we will use this research as the foundation for developing a precise, clear video script. 
• Creating storyboards and animation designs - once the script is finalised, we start to create the video’s storyboards and bring the initial designs to life. Throughout all the key stages of animation, we continue to work closely with the client, ensuring they are kept up-to-date, and able to keep sharing feedback or requesting amends. 
• Commencing animation production - one of the core advantages of animation is the wide variety of animation types that are available for healthcare brands. So, during the production phase, we will help the client to identify the best-fit animation style for their brand, before giving the characters and settings movement through their chosen medium. 
• Adding sound - to complete the creation process, we add a voice-over and sound effects to the video, to unite all the animation’s individual elements. 
• Completing feedback and revisions - feedback and revisions will take place throughout the above steps, and the process will conclude with a final feedback and revision session with the client. Then, once the final amends have taken place, we will deliver the animation to the client in their chosen format - ready to be shared. 

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