Whatever industry they’re in or service they’re offering, the majority of startups face the same pain points. Before your business can boom, you have to overcome a number of age-old (but still absolutely critical) hurdles. These include getting eyes on your new business, holding your ground against the intense competition coming from established companies, and demonstrating how your offerings meet the needs and expectations of your target audience.For any startup, these represent some pretty major challenges. But, what if we told you that we have a solution that can cover all these bases, and more?
Startup animation explainer videos are an invaluable aid for startup businesses. In fact, this medium is perfectly designed to overcome the biggest pain points that startups face. If you’ve not heard of them before, this specialist video content type uses animation to create short, engaging videos. These are then used by startups to explain their product or service to their target audience, in a succinct, engaging and memorable way. Generally speaking, animated explainer videos are between 60 and 90 seconds long, and include bespoke animations, motion graphics, audio and voice overs. Through these elements, startup animation explainer videos communicate complex concepts clearly and succinctly. At the same time, its creative designed elements ensure that the video is firmly on brand (more on these benefits later).
Startup animation explainer videos can be used across a wide range of different use cases, including:
● Product or service demonstrations
● ‘How to’ user guides
● ‘About us’ personable company background story
● Snappy ‘elevator pitches’
● Website enhancements
● Social media content
● Wider marketing campaigns (including other avenues, such as email campaigns)
● Trade shows
According to a recent survey of startups (conducted by Campaign Monitor), the biggest marketing challenges that were cited by startups, in order, were customer acquisition, increasing prospects or leads, increasing web traffic, and increasing social media following or engagement. These findings show that accessing - and retaining - new audiences is by far one of the biggest marketing challenges for startups.
As a startup, a solid marketing campaign that captures your audience as early as possible often proves pivotal. This is one of the key factors to determining how well the company flourishes in the months and years ahead. In fact, research demonstrates that the failure rate for startup businesses currently sits at 90%. And, of those startups that fail, a staggering 22% failed because they didn’t implement the correct marketing strategies.
When it comes to marketing, this is every startup's dilemma.But, as the newcomer to your market, how can you fight against algorithms, your competitors and short attention spans, to successfully capture your audience? Animated explainer videos offer a fantastic, original approach to producing content, which helps you get your startup on the way.And, whether it’s for boosting key branding metrics, or unlocking instant conversions for your top KPIs, this impressive content type can prove a critical asset towards capturing your audience early.
At OK Social, we work with all of our clients on a bespoke,one-to-one basis. This ensures that the content we deliver is firmly on-brand,and is precisely designed to meet all of your KPIs. So, when a startup comes to us requesting the design of a brand new animation explainer video, we start the following process:
At OK Social, our team is renowned for their boldness,creativity and out-of-the-box approach to animation. As a modern explainer video company, we create videos that achieve both a striking design style, and all thespecific, high performance marketing KPIs that each client requires. If you think we’re just biased, it’s for these exact reasons why our services have been enlisted by some of the world’s biggest brands (noless). These include the likes of the Coca-Cola, Cycling World Championships, Ford and Deliveroo - as you can see, we’ve got a pretty diverse range under our belt.
So, if you’d like to find out more about any of our animation services, or how our animation explainer videos can be used to launch your startup, don’t hesitate to get in touch.